Investigation of Green Marketing and Brand Image on Costumers’ Teh Kotak Purchase Decision

Abstract This study aims to: (1) Determine the green marketing strategies Teh Kotak Companies; (2) knowing brand image of product; (3) purchase decision on product. The research was conducted using quantitative descriptive methods. Samples were taken in as many 330 respondents who consumed Kotak. data collection method used a questionnaire that had been distributed to respondents. sampling technique purposive technique. analytical tool is Multiple Regression analysis. shows results Green Marketing and have significant influence toward decision. In future, products can maintain improve applied at this time, future use other analysis tools techniques well presence variables order distinguish previous post studies.